Menu del dia meets farm to table tasting menu, this Colombian restaurant brings a one of a kind flavor to San Francisco. Every element of Mija’s brand and environment is intended to convey the spirit of Colombia.
Type that was inspired by windows from colonial arcitecture and a color palette that is a spin on Colombia’s flag, the goal was to provide a space of comfort for Colombians visiting the restaurant and a place where newcomers can experience the heart of the country.
A typeface was chosen that conveys the spirit of the windows from colonial architecture in Colombia.
Chosen photography matches the bright MIJA color palette and celebratory Colombian culture and various lush landscapes.
Designed as an experience, the menu takes you through each course paired with an illustration inspired by the windows in colonial architecture.
