The Fellow Products team came to me with the product idea in mind– a text-to-order coffee service that sends you curated coffee recommendations each week with an option to buy.
Inspired by the bright notes across a variety of coffee roasters, the scientific details of brewing the perfect cup of coffee, and need to communicate text-to-order coffee visually, the Fellow Drops logo + brand was crafted.
Working with the Fellow Products team, I developed the branding and launch assets across web, social, e-mail and packaging.
Inspired by the idea of your personalized coffee sommelier who researches the best coffee for you every week.
A bright ranging color palette reflects the variety of tasting notes and roasters reflected in each weekly drop.
When dreaming up concepts and executing the art direction for Fellow Drops, key brand differentiators like the tasting panel and text to order service were through lines while also portraying a whimsical customer experience.
