The Fellow Products team came to me with the product idea in mind– a text-to-order coffee service that sends you curated coffee recommendations each week with an option to buy.
Inspired by the bright notes across a variety of coffee roasters, the scientific details of brewing the perfect cup of coffee, and need to communicate text-to-order coffee visually, the Fellow Drops logo + brand was crafted.
Working with the Fellow Products team, I developed the branding and launch assets across web, social, e-mail and packaging.
Inspired by the idea of your personalized coffee sommelier who researches the best coffee for you every week.
A bright ranging color palette reflects the variety of tasting notes and roasters reflected in each weekly drop.
